How is GEON able to deliver on its promises, especially considering the recent challenges in global supply chains and geopolitical issues?
GEON Performance Solutions has navigated the recent unprecedented challenges by adhering to its sustainability initiatives and focusing on innovation across the complete value chain. The onset of the pandemic, shortly after GEON was formed, presented a series of disruptions, from supply chain overreactions to labor challenges, which necessitated an immediate and strategic response. The company prioritized supply chain management, operational efficiency, and commercial excellence, investing in automation and waste reduction to meet the surge in demand while addressing labor challenges through comprehensive sustainability efforts.
Despite being a private firm, GEON commits to high standards of transparency and accountability by publishing an annual ESG report, upholding the same standards as its publicly traded peers. This commitment extends to addressing labor components through various programs aimed at fostering a culture of unity, opportunity, and generosity. GEON's diverse business portfolio and depth in scientific and technological expertise have positioned it as a first-choice provider, ensuring essential, profitable, rewarding, and generous contributions to the market.
How does GEON attract young Gen-Z talent in an era where aspirations have shifted away from more traditional roles?
GEON distinguishes itself in attracting young talent through a comprehensive talent ecosystem focused on intentionality and mentorship. Starting as early as the sophomore year in college, GEON targets universities with relevant fields of study, offering internships and developing connections that may lead to employment opportunities. This process is bolstered by an internal mentorship program and a G-Force Rotational Program, where new employees undergo 18 months of rotations across different business areas. This approach not only exposes them to various aspects of the business but also aligns their passions with practical experience, supported by direct links to the executive team. GEON's unique strategy in talent development, emphasizing mentorship, rotational exposure, and executive interaction, sets it apart in building a differentiated and special workplace culture.
How can the chemical industry better communicate its value to the younger generation and the broader public?
Historically, the chemical industry has struggled to effectively market its essential role in everyday life. From the moment we wake up, we are surrounded by products and solutions derived from the chemical industry, such as lighting, communication devices, transportation, and personal hygiene products. The challenge lies in educating the broader community about the industry’s foundational contributions to modern conveniences and necessities. GEON, alongside industry organizations and through media engagements, aims to highlight the positive impact of the chemical industry, addressing concerns such as plastic waste and chemical handling with science and data to foster a more informed public understanding.
With the shift towards de-globalization, how is GEON adapting its operations and facing industry challenges?
GEON Performance Solutions is navigating the shift towards de-globalization by focusing on self-reliance and optimizing its manufacturing and innovation footprint, primarily in North America, with strategic facilities in China for raw material sourcing and serving the Mexican market. This approach involves stringent raw material selection, cross-qualification, and compliance with global standards, enabling GEON to meet diverse customer demands.
By innovating across the supply chain and maintaining close relationships with raw material manufacturers and customers, GEON aims to deliver tailored solutions that address the evolving needs of its main markets, including building and infrastructure, transportation, and consumer electronics, among others.
What is the greatest challenge facing GEON today?
The greatest challenge for GEON is navigating the cautious market sentiment towards fundamental demand, influenced by geopolitical tensions, trade uncertainties, and economic policies. The company is focused on positioning itself effectively in its end markets, preparing for growth, and addressing labor challenges across all levels. By balancing investment in innovation and R&D with realistic expectations for the near future, GEON aims to overcome these headwinds. The key is to remain agile and responsive to market dynamics while continuing to invest in areas that promise long-term growth.
What are you most excited about for GEON in 2024 and beyond?
Looking ahead, there is a palpable sense of optimism for GEON’s future, driven by the expected growth in its main markets and a solid market position characterized by leading chemistry and strong, long-standing customer relationships. Despite the inevitable market cycles, GEON is buoyed by its partnership with blue-chip companies and ongoing projects across various sectors, including automotive, building and infrastructure, power and communication, and consumer & industrial markets. This confidence in GEON’s innovative capabilities and market positioning underscores a bullish outlook for the company’s long-term growth and success.
