Content Provider for Newsweek
John Sicard

John Sicard

President and CEO
Kinaxis
25 October 2024

What does Kinaxis do, and how does it operate within supply chains?

We provide a unified orchestration platform designed to establish hyper-agility in businesses facing constant disruption, with a focus on supply chains. Our platform links everyone and everything simultaneously, enhancing supply chain agility and efficiency. This efficiency, in turn, drives sustainability by making supply chains more responsive and less wasteful.

The importance of optimizing supply chains cannot be overstated, especially in the context of the green transition. Supply chains are critical to sustainability, as they account for significant environmental impact. By making supply chains hyper-agile and efficient, we reduce waste and improve overall sustainability, aligning business operations with environmental goals.

How important are supply chains to sustainability and the green transition?

Supply chains are foundational to sustainability because they are intrinsically linked to human existence and environmental impact. Supply chains have existed since humanity began, from sourcing and trading basic goods. The modern supply chain's purpose remains to serve humanity, but running these systems inevitably impacts the planet. Currently, about 60% of environmental damage is linked to supply chains, with food alone accounting for 50% of that damage.

In every boardroom, there's a push for more agile, resilient, and less harmful supply chains. This emphasis is crucial as supply chains significantly affect the planet's health. The challenge lies in balancing efficiency and sustainability, ensuring that supply chains meet human needs while minimizing environmental harm.

What do you mean by supply chain orchestration and how does it address disruptions?

Supply chain orchestration represents a shift from the traditional cascaded, waterfall approach, which has dominated for 30 years. Traditionally, supply chains operate in sequential steps, with each function passing its outputs to the next. This method lacks synchronization and agility, often resulting in inefficiencies and delays.

Orchestration, in contrast, involves synchronizing all supply chain functions in real time, akin to musicians in a symphony playing in harmony. This approach ensures that every part of the supply chain is aligned and responsive, reducing delays and errors. By having everyone and everything in sync, we achieve greater agility and efficiency, ultimately reducing environmental impact and improving overall performance.

How does technology, particularly AI, contribute to supply chain orchestration?

Technology, especially AI, plays a crucial role in enhancing supply chain orchestration. For the past three decades, there has been an obsession with accuracy, often at the expense of agility. However, the future of supply chains lies in balancing both. AI and machine learning can automate obvious, repetitive tasks, allowing humans to focus on more strategic activities.

AI can handle transactions at a scale and speed that humans cannot match, driving efficiency and reducing the burden on supply chains. This automation ensures timely and precise actions, minimizing waste and improving sustainability. While AI is powerful, it's essential to use it judiciously, prioritizing tasks that add real value rather than entertainment or non-essential functions.

How much can supply chain damage to the planet be reduced with current technology and efforts?

The potential for reducing supply chain damage to the planet is significant, potentially in the tens of percentage points. Through improved efficiency and better inventory management, we can reduce waste and unnecessary production. For instance, we've helped clients reduce their inventories by 20-40% while increasing on-time deliveries, a combination that usually doesn't occur simultaneously.

Eliminating overproduction is crucial, as making products that never sell leads to wasted resources and environmental harm. Additionally, adopting circular economy principles, such as reusing components and reducing post-consumer waste, further mitigates environmental impact. However, it's important to recognize that AI and machine learning, while beneficial, also consume significant energy, highlighting the need for careful application and balance.

Can supply chains be truly resilient given geopolitical and environmental challenges?

Supply chains are indeed vulnerable to geopolitical and environmental disruptions, as highlighted by events like the COVID-19 pandemic. There is now a heightened awareness of supply chain fragility and the critical need for resilience. Countries and companies are recognizing the importance of producing essential goods domestically to reduce reliance on unstable supply chains.

Efforts to increase supply chain resilience include diversifying sources, building local production capacities, and investing in technologies that enhance agility and responsiveness. While challenges remain, the focus on resilience is growing, and the balance between profitability and sustainability is being reevaluated. Ensuring supply chain resilience is essential for maintaining stability and meeting the needs of societies in a sustainable manner.

What are the sustainability concerns of over-relying on machine learning technologies? 

Machine learning and AI, despite their benefits, consume vast amounts of electricity. For example, cryptocurrency mining consumes significant energy, comparable to the entire yearly energy needs of Japan. Each AI interaction, such as a chat or search, adds to this energy consumption.

The key is to use AI and machine learning for valuable purposes that genuinely enhance efficiency and sustainability. While AI can significantly reduce human labor and improve supply chain operations, it's crucial to ensure that its applications are meaningful and not wasteful. Prioritizing essential functions over entertainment helps maximize the benefits of AI while minimizing its environmental footprint.

How important are supply chains in daily life and how fragile are they?

Supply chains are fundamental to daily life, providing necessities like food, medicine, and other essential goods. The COVID-19 pandemic and geopolitical tensions have exposed their fragility, highlighting the critical need for resilient supply chains. Disruptions can have severe consequences, as seen in shortages of essential items like children's Tylenol.

There's a growing understanding of the importance of supply chains, with increased media coverage and public awareness. Ensuring supply chain resilience involves balancing efficiency with the ability to withstand disruptions. Countries and companies are now prioritizing the development of robust supply chains to secure essential goods and maintain societal stability in the face of various challenges.