Content Provider for Newsweek
Dominic Wright, CEO, Generation 3D

Dominic Wright, CEO, Generation 3D

26 October 2023

How is Generation 3D revolutionizing the building and interior design industry, and what steps are being taken towards sustainability?

Generation 3D is committed to ushering a transformative wave in the building sector, with a distinct focus on interior design and architecture. By adopting advanced 3D printing and robotic technologies, we aim to break free from traditional, outdated construction practices, establishing a new paradigm characterized by efficiency and innovation. Our initiatives mark a definitive move towards a modernized, technologically-driven industry.

In our stride towards sustainable construction, we are advocating for the use of recycled and plant-based materials. Our approach is threefold - integration of innovative materials, enhancement of recycling practices, and localization of production to minimize CO2 emissions. Each step is meticulously crafted to foster an ecosystem that marries economic viability with environmental sustainability.

What strategies are you employing to mitigate recycling challenges in the Middle East, and what global changes are needed to bolster recycling efforts?

In the Middle East, the absence of a well-established recycling ecosystem presents a significant hurdle. To address this, Generation 3D is actively engaging with local councils and governments, seeking to cultivate a supportive environment for efficient recycling. We are steadfast in our mission to ensure that our commitment to eco-friendly materials is complemented by robust recycling facilities and practices.

On a global scale, advancing recycling requires a united front, combining the efforts of both public and private sectors. Investment in long-term visions is crucial, requiring stakeholders to transcend short-term objectives and work collaboratively to build an all-encompassing recycling infrastructure. This collaborative effort is essential to strike a balance between economic growth and ecological preservation.

How do affordability and innovation converge in your projects, and can you provide insights into your future initiatives, particularly for COP28?

 

At Generation 3D, we believe that innovation and affordability are not mutually exclusive. We are devoted to delivering cutting-edge, sustainable building solutions that are economically accessible. Our offerings, while pioneering, are designed to provide cost savings in various operational areas, balancing the initial investment and presenting a compelling value proposition.

 

A testament to our innovative and affordable solutions is the upcoming project for COP28. We are set to 3D print a pavilion using a mix of recycled plant-based plastic and wood fiber. This project underscores our dedication to innovation and recycling, providing a glimpse into our strategy of weaving together technology, sustainability, and cost-effectiveness.

What are the prevailing challenges in achieving global sustainability in the industry, and what message would you like to convey to the global Newsweek readership and COP28 attendees and policymakers?

One of the predominant challenges in attaining global sustainability lies in developing a supportive ecosystem. Firms like Generation 3D, committed to reducing waste and emissions, seek collaborative synergies across sectors. It is pivotal for the public sector to enact regulations that incentivize ecologically sound practices, ensuring they are also financially appealing.

To the esteemed attendees and policymakers at COP28, my message underscores the urgency of collective action. The imperative now is to re-evaluate and innovate traditional practices, aligning them with the contemporary imperatives of sustainability. The forthcoming years should witness bold initiatives, novel approaches, and united efforts to evolve building practices that harmonize economic viability with ecological responsibility.