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Brett Finley

Brett Finley

CEO
PLZ Corp.
28 May 2024

What Swiss knife of expertise have you built over your career that makes you the reliable hands to run PLZ?

Starting at Ingersoll Rand, my 18-year journey laid the foundation for my expertise, particularly in pneumatic pumps and fluid movement, which was crucial in my subsequent roles at IDEX and Fortune Brands. My mechanical engineering background and deep involvement in managing positive displacement pumping companies helped build the technical and engineering aspects necessary for leading companies that deal with fluid products. This experience is directly applicable to my role at PLZ, where we focus on producing a wide range of consumer products, from personal care to automotive fluids, emphasizing the significance of efficiently moving and packaging liquids.

At PLZ, leveraging my experience means leading a company that is deeply integrated into the everyday lives of consumers through a diverse array of products. This role not only involves managing a vast product portfolio but also embodies the continuation of my journey in guiding technical companies. My expertise is in navigating the complexities of product movement, formulation, and packaging, which is vital for PLZ's operations that span over thousands of products, serving various needs from cleaning products and disinfectants to industrial applications.

Could you provide a real-world example of how PLZ helps entrepreneurs bring their products from concept to market?

Most entrepreneurs approach us with a vision for a product that serves a need in everyday life. We initiate the process by integrating them with our lab experts, who assess the product's efficacy, safety, and effectiveness. Whether the entrepreneurs have a fully developed chemical formula or just a concept, our team, comprising over 100 lab professionals, collaborates closely to ensure the product meets industry standards. This collaborative approach extends to formulation, compounding, and eventually packaging, emphasizing the importance of creating a product that is not only safe and effective but also well-positioned in the market with strong branding and messaging.

Our role is fundamentally about partnership. We provide entrepreneurs with the expertise in formulation, blending, and packaging that they often lack. This collaboration is crucial for transforming an idea into a tangible product that is ready for the consumer market. By focusing on ethics, safety, and efficacy, we ensure that each product we help bring to market meets the high standards expected by consumers and regulatory bodies alike, effectively bridging the gap between innovative concepts and market-ready solutions.

With PLZ producing two million units a day, how do you maintain expertise across such a broad product range?

Maintaining quality and expertise across a wide product range is achieved through simplification, focus, and growth. We break down our operations into distinct segments, such as personal care, cleaning, food, and automotive, each with its dedicated filling lines and labs. This segmentation allows us to specialize deeply in each category, catering specifically to the unique needs of those products and their consumers while still maintaining a broad market presence. It's a strategy that enables us to be both specialized and versatile, ensuring quality and expertise in every product.

This approach of segmenting businesses into distinct units with their unique product and customer sets enables PLZ to maintain high standards of specialization and expertise. By doing so, we can address the specific needs of different markets effectively, allowing for the production of two million units a day without compromising on quality or efficiency. It exemplifies our ability to be masters in multiple domains, serving a diverse array of consumer needs with precision and care.

The contract manufacturing model is something we say plentifully in pharmaceuticals and personal care. What about chemicals? 

The contract manufacturing model is particularly prevalent in the chemical industry, given its complexities involving fluids and aerosols. This model is also seen in food packaging, where larger manufacturers support both large companies and individual entrepreneurs. PLZ embodies this model by offering comprehensive support in formulation, blending, compounding, and packaging, thereby facilitating businesses of all sizes to develop and market their products effectively without the burdens of high cost and infrastructure.

By adopting this model, PLZ serves as a pivotal bridge for businesses looking to navigate the intricacies of product development and market introduction, especially in sectors that involve complex formulations and regulatory considerations. This approach not only democratizes access to high-quality manufacturing capabilities but also fosters innovation and diversity in the products available to consumers, reflecting PLZ's commitment to serving a wide range of market needs through specialized expertise.

How is the trend towards natural and sustainable products affecting formulation and consumer demands?

The shift towards natural and sustainable products is accelerating, driven by both regulatory requirements and consumer preferences. Consumers increasingly demand transparency about the ingredients in their products, preferring natural components they can recognize. This trend towards more natural and sustainable formulations is reshaping our industry, compelling companies to adapt quickly to maintain relevance and compliance.

This evolution challenges companies to balance regulatory compliance, consumer preferences, and economic factors. Larger companies, like PLZ, possess the resources to navigate these complex dynamics, employing experts who can keep pace with both regulatory changes and shifting consumer trends. This adaptability is crucial for staying ahead in a rapidly changing market, highlighting the importance of agility and expertise in meeting the contemporary demands of consumers.

There is a growing need for supply chains and products to be more localized, in part due to sustainability. How can PLZ help its clients become more sustainable?

Sustainability is a core component of our business strategy at PLZ, underpinned by our commitment to environmental, social, and governance (ESG) principles. We've laid a foundation by establishing clear metrics to gauge our environmental footprint and progress towards sustainability goals. Our approach includes publishing annual ESG reports, enhancing energy efficiency across our facilities, and investing in technology to minimize our carbon footprint. For instance, our investment in a new, environmentally friendly spray line in St. Clair, Missouri, reflects our dedication to combining operational efficiency with sustainability.

In addition to improving our internal operations, we actively participate in industry-wide efforts to increase the recyclability of our products, particularly aerosols. We believe in a multifaceted approach to sustainability, beginning with a thorough understanding of our current impact, followed by targeted initiatives aimed at reducing our environmental footprint. Our progress in these areas demonstrates PLZ's commitment to being a responsible steward of the environment and leading by example in the ESG realm.

In the context of PLZ, what keeps you up at night?

The rapid pace of regulatory changes poses significant challenges, keeping me awake at night. In an industry as dynamic as ours, staying ahead of regulatory requirements is crucial for ensuring compliance and maintaining agility in our operations. Those driven by the EPA and the California Air Resource Board, are a constant concern for us at PLZ. The speed and breadth of these changes require vigilant monitoring and proactive adaptation.

Our strategy involves close collaboration with industry partners to stay informed and ahead of regulatory developments. This collaborative approach enables us to navigate the regulatory landscape effectively, ensuring that we can continue to innovate and serve our customers without disruption.

This necessity for agility extends to our product formulations, as we must be prepared to adapt swiftly to regulatory shifts. Building an organization capable of navigating these changes efficiently is a constant focus, ensuring that we can sustain our operational scale and meet the demands of our two million daily units production.

Looking ahead, what are you most excited about for PLZ?

I'm thrilled about the integration and growth we've achieved at PLZ, transforming 17 distinct entities into a cohesive, innovative force in the industry. Our focus on formulation, blending, filling, and packaging, alongside our proprietary brands like Sprayway Glass Cleaner and Vegelene pan spray, underscores our commitment to quality and consumer preference. We're particularly proud of our water-based products, which highlight our dedication to sustainability and consumer safety. These developments reflect our strategic direction and the exciting potential for further innovation and market expansion.